Progression in technology is a boon to the world. It has tailored every information to the fingertips of individuals. Nowadays, people can access any information about the world, business, product, or services sitting at their home. All thanks to tech developers who have made it conceivable. However, apart from just the developers, Writing is one more significant occupation that makes this possible.
The writers draft information with a clear and transparent representation of topics to make every insight accessible to millions of people globally. So, yes! Content writing is one of the most imperative careers in India and globally. If you are reading this editorial to discover whether content writing is a good career to pursue or not, then you are at the right place. This column will describe why content writing is good for you and what career exposure it brings to you.
The evolution of writing
Before the age of technology, writing was never considered a conventional career option amongst other careers. Even the educational systems accepted writing as an educational course long after the evolution of the internet. However, writing in ancient days was preeminent, as writers were considered to be the only scholars. As per the mythological facts, writers used to write about the historical life of powerful characters and kings.
You can also find several religious books on gods and universal powers written by great writers. Hindu religious book The Gita was written by the great Veda Vyasa. Similarly, historical facts also say reveal that The Bible was written by the great Moses in 1300 B.C. The significance of these holy books is still imperative today, as with these books only, you can know about your ancient past.
This concludes writing is indeed an imperative occupation from the past. Besides, writing is also a major medium for grasping knowledge. The text contents that you read in books and online platforms are written by authors and writers who spend immense time writing you educating information. Whether it is science or literature, writing is the only medium that lets people study and grasp information.
Lately, after the evolution of technology and the internet, writing has become more mainstream. This is because; content writing helps businesses to achieve their goals. With the drafting of meaningful content, businesses are driving more traffic to their online platform. Apart from that, content writing is also helping brands to make prospects aware of their consumers. This has presented content writing as a tremendous career opportunity for individuals.
What do the content writers write about?
There is a wide array of content that content writers in the recent generation write about. All these writing tailors the requisites of end-users, businesses, or clients. In the tech-trend world, writers do primarily draft the following contents.
- Short businesses description
- Technical guide contents
- Website contents
- Social media contents
- Mail contents
- Promotional SMS contents
- Creative content and a lot more
Moreover, content writers are those hot metals that you can mold into any form to achieve your writing needs. Now that you are aware of what do content writers do, it’s time to acknowledge the skills that a writer must possess.
Must-have skills of a content writer
Content writers in today’s domain are exceedingly paid jobs that demand extremely skilled writers. This is because; these writers will be responsible for drafting content for businesses that can fetch their audience. So, with such writers’ demands, every writer needs to have certain skills that can make them established. So, if you want to pursue your career in content writing, here are some basic requirements of skills to have.
1. Skills of doing in-depth research
As a writer, the most imperative skill that you need to possess is doing deep research. The writers are the ones who draft content about all topics, domains, and fields. Whether it is about data science or development, writers are the ones who have to create content from scratch. In such cases, doing deep research is the only way to draft the content precisely. Research helps a writer to gather all possible information about a topic and create content accordingly. With research, a content writer can determine all the trends in the topic that they are writing about.
Apart from generic research, writers also conduct competitor research. This is another quality writers must possess while drafting content. This will help the accumulate ideas to create unique content.
2. Ability to convey ideas in words
This is one of the numerous significant qualities that every writer must-have. Not every individual you interact with is expressive. Some chose to remain silent. Similarly, in the case of writing, you need to be more expressive with words. Anyone can write a piece of content. But what makes writers distinguishable is the skills to choose the right words to draft content. The choice of words is what makes it more compelling. Anyone aspiring to become a writer must have the ability to express ideas with precise words. Besides, the words that you choose must be industry-specific also. This will help readers connect with content.
3. A better understanding of the language
A content writer usually drafts content in several languages. It includes English, Spanish, Italian, German, Russian, Mandarin, Hindi, and many more. Beyond that, every language also has different dialects and forms. For example, English has three different forms: British English, Australian English, and American English. When you are writing for a specific region, you need to understand the form of language used there. Thus, becoming a writer also demands a comprehensive understanding of the language.
4. Qualification in Journalism and literature
These are the added skills that can help you grab all significant opportunities. The recruiters usually search for specific degrees to expect more productivity from writers. Plus, a degree in literature will empower you with detailed knowledge of the language. Similarly, a degree in journalism aids you in drafting news, articles, and journals.
You will get immense opportunities in I.T. and mass media industry if you have all these qualities. Now let’s debate about the career options you can accomplish as a writer.
Career opportunities as a content writer
Content writing as an occupation offers you a plethora of opportunities. There are numerous aspirants all over the globe aspiring for the below-mentioned opportunities.
1. Social media writing
This is a career opportunity that involves the responsibility to draft and optimize content to boost the social media presence of an entity. Lately, social media have become the new marketplace for promotions. Businesses are combatting social media platforms to gain visibility and clients. In such cases, as a social media writer, you have to draft content enhancing the business you are writing about. Writing social media content involves incorporating marketing strategies that can drive the audience. So, it demands research, good writing to develop the type of social media writing that the audience demands.
2. News Writing
This is a career option that you can discover in the journalism sector. You can find many news channels, sites, and even newspapers catering everyday news to an audience. These organizations need a writer to fulfill their demands. In news writing, writers need to have the ability to convert ground reports to news instantly. The news writer is a highly paid job. Thus, the writer should also have the skills to create an expressive article on any news.
3. SEO writing
SEO and digital marketing are some of the biggest industries for writers. In fact, 90% of the content writing jobs are from the digital marketing and SEO industry. In SEO writing, you have to create content with all optimization strategies to make a business appear on top of SERPs. SEO writing demands great research abilities, knowledge about keywords, and competitor analysis. People aspiring to build a career in SEO writing must have a tremendous amount of studying skills to draft precise content.
Blogging is another interesting career option. In blogging, you have to write about a certain niche. You can have your own blogging site at some point in time and earn with affiliate marketing. Writing blogs independently also helps a writer to earn efficiently with ads. All you need to have is a website to post all your content for blogging.
Copywriting is a profession in writing that demands immense skills and talents to draft unique content. In copywriting, you have to develop taglines and promo lines for businesses. So, you need to invest time in drafting a catchy yet unique combination of words.
Freelancing is not working for any organization, rather writing virtual content assignments for your own clients. Freelancing is a great career option for beginners, aspirants, and students. You can enhance knowledge as well as gain experience.
How reasonable is content writing as a career?
Content writing as a career is immensely powerful. You can find a diverse range of professions offering you creative satisfaction. Further, with the increasing need for digital marketing and technology, content writing has become the most stable career for individuals. So, you can conclude that content is a great career in India.
A piece of writing can change someone’s perception. So, writing indeed is as imperative as any other development. As an aspirant, you can follow writing as a serious profession and create a masterpiece harnessing your talent. You should also read an online article and spend time on research to augment your writing skills.