- November 13, 2025
- by Kalam Kagaz
- Case Study
Background:
Riya Sharma, a 27-year-old marketing professional from Delhi, had written her first romance novel during the lockdown. Though she had a strong story, she was unsure how to navigate editing, design, and distribution. After several rejections from small presses, she approached Kalam Kagaz for end-to-end publishing support.
Challenge:
Her manuscript lacked narrative flow, the pacing was uneven, and the cover design didn’t reflect her genre. Additionally, she wanted both print and eBook distribution in India and abroad but didn’t have a strategy for discoverability.
Solution:
Our editorial team performed a comprehensive developmental edit, improving dialogue, character arcs, and emotional pacing. The design team created a genre-accurate cover inspired by top romance titles trending on Amazon India. We handled ISBN registration, pricing strategy, metadata optimization, and multi-platform distribution via Amazon, Flipkart, and Google Books.
To ensure visibility, our marketing experts launched a 30-day book campaign using targeted keywords, Amazon A+ content, and influencer reviews.
Results:
Within the first 45 days, Riya’s novel sold 3,200 copies, reached #12 in Contemporary Romance on Amazon India, and gained 50+ organic reviews. Several bookstagrammers featured her work, driving sustained weekly sales.
Author Testimonial:
“Kalam Kagaz turned my manuscript into a brand. Their editing and design made all the difference. The transparency and structured updates gave me confidence every step of the way.”
