- November 13, 2025
- by Kalam Kagaz
- Case Study
Background:
Arjun Mehta, a Bengaluru-based tech entrepreneur, had built a successful SaaS company and wanted to publish his business story to inspire young founders. He approached Kalam Kagaz with a 50,000-word draft and a goal: a professional, credible book that could position him as a thought leader.
Challenge:
The manuscript read more like a blog compilation than a structured narrative. It needed better flow, storytelling, and clarity. Arjun also wanted international print availability and audiobook support.
Solution:
Our editors restructured the book into five cohesive sections, adding engaging transitions and actionable insights. We refined the tone to make it authoritative yet conversational. Kalam Kagaz also developed a premium hardcover edition, paired with an audiobook narrated by a professional voice actor.
The marketing team implemented a two-phase promotion plan — pre-launch buzz through LinkedIn and post-launch campaigns targeting entrepreneurship communities.
Results:
The memoir ranked in the Top 25 Business Books on Amazon India within a month and sold 5,800+ copies in 90 days. Arjun was invited to speak at two startup conferences, directly attributing new client leads to the book’s exposure.
Author Testimonial:
“Kalam Kagaz gave my book the professionalism I was looking for. From editing to design to distribution, everything felt effortless. The result? More visibility, more credibility, and new opportunities.”
