- August 12, 2025
- by Kalam Kagaz
- Book Marketing, book publishing
TL;DR
A 30-day author marketing plan helps writers build hype, connect with readers, and boost book sales before and after launch. The strategy includes defining your audience, updating your author brand, creating a website and media kit, offering advance review copies, running giveaways, and hosting engaging launch events. For authors who want expert execution without the stress, Estorytellers offers a complete book marketing plan service handling everything from social media buzz to event promotion so you can focus on writing.
You’ve written your book, polished it, and finally have a cover you love. Now comes the part that can make or break your success in getting people excited enough to actually buy it.
A focused 30-day author marketing plan can be your secret weapon. In just one month, you can go from “no one knows my book exists” to “everyone in my target audience is talking about it.” The key is having a clear, step-by-step roadmap and the discipline to follow it.
And if you’d rather have professionals craft and execute this plan for you, Estorytellers specializes in creating high-impact book marketing plans tailored to your genre, audience, and goals. Many authors waste time on scattershot marketing. Estorytellers ensure every author’s marketing move is strategic.
Why a 30-Day Plan Works So Well
Think about movie promotions — studios don’t just release a trailer the day before. They start building hype weeks in advance so that when the release date arrives, fans are already lined up.
A 30-day author marketing plan works the same way:
It builds anticipation through consistent exposure.
It warms up your audience before asking them to buy.
It encourages early reviews, which boost credibility and algorithms.
The first month is critical. Sales momentum in this period often determines how your book performs long-term, especially on platforms like Amazon.
Your Week-by-Week, Day-by-Day Author Marketing Plan
Week 1: Laying the Foundation (Days 1–7)
1. Define Your Ideal Reader
Don’t just say “my book is for everyone.” Think in specifics: age, interests, favorite authors, online habits. Knowing this makes your marketing laser-focused.
2. Finalize Your Author Brand
This includes your headshot, bio, color palette, and tone of voice. Consistency in author branding builds recognition.
3. Update Your Author Website
Create a dedicated landing page for the book with:
Preorder link
Cover image
Short and long book descriptions
Early praise or testimonials
If you want a site that’s not only attractive but conversion-optimized, Estorytellers offers complete author website solutions as part of their book marketing plan.
4. Prepare a Media Kit
Include your bio, high-res cover, author photo, and press release. Make it easy for bloggers and journalists to feature you.
Week 2: Building Anticipation (Days 8–14)
5. Announce Your Launch Date
Do it on social media, in your newsletter, and on your website. Make it a moment — use visuals and a strong call to action.
6. Start a Social Countdown
Example: Post “20 days to go” with a line from your book. Create a buzz that grows as launch day approaches.
7. Offer Advance Review Copies (ARCs)
Reach out to book bloggers, Instagram book accounts, and BookTok creators. Ask for honest reviews in exchange for a free copy.
8. Schedule Guest Posts and Interviews
Write about themes connected to your book or share your author journey. Pitch to podcasts, writing blogs, and literary sites.
Week 3: Engaging Your Audience (Days 15–21)
9. Run a Giveaway
Bundle your book with something related — like a signed poster, exclusive short story, or themed merchandise.
10. Share Behind-the-Scenes Stories
Readers love knowing your inspiration, challenges, and writing process. It builds an emotional connection.
11. Launch a Hashtag Campaign
Create a unique, memorable hashtag and encourage fans to use it when talking about your book.
12. Host a Live Event
A Q&A, reading, or casual chat on Instagram Live or Facebook Live works wonders for engagement.
If event planning feels overwhelming, Estorytellers can organize and promote your launch events, virtual or in-person, as part of their author marketing services.
Week 4: Launch and Promote (Days 22–30)
13. Launch Day Push
Host a virtual launch party with readings, trivia, or giveaways. Make it an event worth attending.
14. Share Early Reviews Everywhere
Turn snippets into social media graphics. The more people see others praising your book, the more they’ll want to read it.
15. Send Personalized Thank-Yous
Thank bloggers, reviewers, and superfans by name. Gratitude builds loyalty.
16. Keep the Momentum Going
Post bonus content like deleted scenes, fan art, and playlists to keep readers engaged.
Extra Tips for Maximum Impact
Batch Your Marketing Content so you’re not scrambling daily.
Use Multiple Platforms — TikTok, Instagram, LinkedIn, and even Pinterest can work.
Track Your Analytics to see which posts and channels perform best.
And if all of this sounds like a lot to juggle, Estorytellers’ book marketing plan is designed to handle every step from pre-launch buzz to long-term sales strategies. That means you can focus on writing while their team handles the heavy lifting.
Conclusion
A book launch is more than a date, it’s a campaign. A 30-day author marketing plan helps you show up consistently, connect with your audience, and turn your release into a real event.
Think of it like preparing for a music festival. You wouldn’t just show up on the day with no promotion. You’d build excitement, sell tickets in advance, and make sure people are talking about it.
Your book deserves the same treatment. Whether you DIY it using this guide or partner with experts like Estorytellers, investing in a solid marketing plan can set your book on the path to lasting success.
Related Reads:
Author Social Media Marketing: Engagement Hacks for Authors in 2025
25 Use Worthy Book Fair Promotion Ideas to Sell More Books and Engage Readers
