- December 22, 2022
- by Kalam Kagaz
- SOP Writing
Content is a crucial part for online presence. Content is the game changer for any firm, business in order to succeed and stand strong on digital platforms. Small businesses; in particular, require content to shine on the online market. Drafting an article is one thing and writing an article is another. Any person can write a content, but to write the content in the format that is best applicable is the challenge. Content writing is a hard job. It requires knowledge of every stream and the will to research for the same. Blog writing is a part of content writing and has evolved over years. Initially used as a personal diary or online journal, blog writing has come a long way. Now blogging is done for businesses in the marketing of the business. Blogging helps small businesses to grow and attract audiences. For a perfect blog, it is essential to have the knowledge of how blogging is done and the tactics behind blog writing.
What is a blog and what is it all about?
Blog is a regularly updated website with information and knowledge of trending topics.
Blog; when started, was considered as an online journal where people expressed their feelings and thoughts. Blog was mostly used to talk about the favourite topics and give suggestions for the same. Over years, as human nature evolved and the internet became the centre of an individual’s life, the definition of blogging took a little turn as well. Blogging – in today’s world has become an important source to connect with the audience in the form of content writing. Blogging is done on a regular basis to maintain the stream of audience on the webpage. It is known as traffic. The more the traffic on the page of the business, the more its chances to get new leads which can be converted into sales. This marketing strategy benefits the small businesses.
A blog is very similar to a website. Any person who maintains a blog is known as a blogger. Blog posts can contain videos, images, charts related to the topic discussed. Blogs are often done in a conversational and informal manner. The tone is less formal than article writing which becomes a plus point to gain more readers. Any reader on the internet will look for simpler and easy words to understand the concept and blog posts play an important role in this aspect.
In the past when blogs were considered a place to post one’s thoughts and feelings and share with friends and family has now changed the whole concept. Blogging in recent times has become important for the online world. Sources and research can be exchanged and important topics can be discussed through blogs. A blog can be a tool to bring serious change in society. When wordpress came in 2003, it changed the course of blogging. WordPress provided a free blogging platform to everyone. People used the platform to convey their emotions and feelings towards any topic.
Why do people blog?
A simple question has the simplest answer. Blogging can be done for various purposes. People blog to express their feelings. Businesses use a blogging platform to deliver valuable information related to the firm. Blogging can also be done to earn money. Bloggers earn a good amount of money for the posts they make. Blogging can also be done to attain writing skills. People use blog and blogging services to avail various merits in their personal and professional lives.
Help and resources to start writing a blog
Blog writing tips to write effective blogs
1. Pick the topic:
Step one to write an effective blog is planning. The entire process of writing a blog requires planning of hours. A blogger spends hours and hours researching and collecting sources. From the process of planning to the end of publishing, blogging requires step by step guidance. Picking the topic is the most important step. The blogger must know what topic he has to work on. After that, the research work starts. Business blog requires topics related to the business. The title requires the maximum interest of the reader. It is to attract the reader from the very start. A blog can never be written without a specific topic. Bloggers can brainstorm for the topics through online search engine aids. Tricks To Come Up With Unique Ideas.
2. Write an outline for the blog:
Every blogger requires a rough idea of what the blog post must include. Blogs are written to define and create information related to any topic. So, the outline of the blog must be created, it need not be lengthy. It has to carry the brief details of the blog. An outline is the rough guide as to how the post will be created and the narration of the post. The purpose of the outline is to cover all the aspects of the blog post and to not forget any detail that is important.
3. Start Drafting the post:
Once the topic is decided and the outline is created, the blogger must start drafting the post with all the information and resources he has gathered. Bullet points for the post helps a lot in keeping a track of the post. The blog must be an original work and not copied from anywhere else. Plagiarism in the content disturbs the authenticity of the work. First start with the introduction which gives a clear idea of what the topic is. A brief description of the title and the topic within 150 words in introduction must be explained. Then move to the body part which is the most important and crucial part of the blog. The body contains the main aspect of the reason to write the blog. The body covers a quarter of the research work done for the topic. Finally, end the blog post with the conclusion. The conclusion contains the feedback and suggestions for the topic. No matter whatever the case, the blog must be ended with an engaging note.
4. Attractive Headlines:
The blogs must have well written headlines. The headlines and subheadlines attract the readers. The readers often read blogs with easy grammar and vocab. To save time in this busy world, the readers try to read the content that saves time and is less time consuming. The headlines give them a brief idea of what the blog and the body of the blog contains. A powerful headline gives support to the blog and brings a positive audience to the post.
5. Stylize the blog post:
The blog post must be made attractive. Styling the blog is an important task. Having an article or blog must be the priority of the blogger. For the same, visuals in the form of videos, images and charts must be used. Blogs must be styled with colour palettes. The best way to customise the blog is to use blog templates. These can be done with the help of professional designers but often bloggers can do the same. Videos and Images must be chosen effectively. The visuals on the blog must be appealing to attract a larger audience. Charts for the explanation of the subject in the blog must be prepared to make the reading easy and effective for the readers. Paragraphs must be shorter and to the point. No blog is ever perfect and it is okay. Styling the post takes a lot of time as the reader’s interests are kept in mind.
6. SEO optimised blog:
Blog articles must be prepared keeping SEO in mind. Search Engine Optimization is a valuable tool to prepare blogs for the online world. SEO makes the search engine easy for the audiences on the online platform. Keywords and description of the topics help in increasing the traffic on the blog post. Keywords must be used effectively. Links must be added in the blog for extra reading. Internal and External links give a lift to the blog. Readers often look for connecting topics and through SEO, the same can be done. SEO helps in increasing the traffic on the webpage or the content. The better the content with SEO features, the more chance of the content to succeed and grow.
ULTIMATE SEO TIPS FOR BEGINNERS
7. Publish at the right time:
The way of publishing the blog is important. The final step of the blog post is to publish the content. Before publishing, the blogger must look out for errors and grammatical mistakes. Errors in the blog often lead to discouragement for the readers. Their concentration from the content shifts to the errors and it causes a negative effect on the readers. The best time to publish the blog post is on the working day between the working hours. Publishing the blog on the right time matters a lot for the traffic of the webpage.Proofread – Proofread – Proofread. It is very important to proofread. To make sure the headings are in order, the format is followed and everything extra is in accordance with the needs of the blog, it is important to proofread. Errors can be removed with the help of apps and websites like GRAMMARLY. This website helps in finding grammatical errors and correcting them. Often having someone else to read the final blog before publishing helps a lot. It brings in the second person thoughts on the blog which helps in best editing accordingly. Positive criticism brings the best out of any work.
8. Categorise and tag the post:
In order to make the audience reach the blog, it is important to categorise the blog. Adding tags helps in bringing tragedy to the post. It is an easy way to track the blog and keep it in a higher position for the search engine ranking. Through tags, the readers can find similar posts in an easy way.
Know that your blog may never be faultless.
There can never be a perfect blog, and the quicker you realize this, the better.
I’m neither pushing for shoddy work to be published nor suggesting that you shouldn’t be meticulous about the specifics. But I’m suggesting that you can constantly improve even the premium blog articles because time is always a consideration. But, again, unless you’re Seth Godin, you’ll undoubtedly require generating one or more pieces per month, so worrying about each one will steal your motivation to write and squander time. Not to mention the possibility of upsetting your editorial or content manager.
Don’t be terrified to make a few scratches.
Your outline isn’t set in stone unless it’s something you have to comprise (for instance, a section that your sales or administrative team is expecting in a post you pledged to produce). Keep in mind that an outline is a reference, not a set of hard-and-fast rules. Don’t be afraid to cut something that doesn’t work: a line, a paragraph, or an entire section. Be ruthless when it comes to your task.
Blog writing is not a hard task. It can be easy work with the right tips and tricks. Even beginners can try their best luck in the field of blog writing with these tricks. CReating relevant and engaging blogs is the first step at having a successful blogging life. Posting blogs regularly helps a business to grow rapidly. Blog writing has become a fast and best resource for marketing of business. These tips are essential for blog writing. Blog writing for business is an important tool and with these tips, any blogger or common man can achieve success in writing a good blog.
Frequently asked questions
Ques. What is a blog?
Ans. A blog is an online journal or webpage where people express their thoughts and ideas related to any topic.
Ques. Who is a blogger?
Ans. A blogger is a person who maintains blogs and writes blog posts.
Ques. What is blogging?
Ans. Blogging is the art of creating content for blog or blog posts. Blogging includes videos, images, charts related to any topic.